Today I had the pleasure of joining David Alston from Radian6 and the legendary Brent Leary of CRM Essentials for a webinar live from CRM Evolution. We had a lively conversation about some of the key social business findings that the SMB Group and CRM Essentials uncovered in the 2011 SMB Social Business Study, which Radian6 helped to sponsor. If you missed it, you can replay the
Tag: social business
Social Media: How Does Your Small Business Stack Up?
Social media offers small businesses an inexpensive, relatively friction-free way to accomplish different business functions, from generating new leads to getting input for new product development. Consequently, it's not surprising that small businesses are rapidly moving to take advantage of it. How far along the social media curve is your business compared to your peers? We’ve picked some ke...
Is There a Method to Social Media Madness?
By Sanjeev Aggarwal and Laurie McCabe, SMB Group, and Brent Leary, CRM Essentials SMB adoption of social media for sales, marketing, product development and customer service is on the rise – but how are SMBs tracking, analyzing and measuring the success of their social media endeavors? In our joint SMB Group/CRM Essentials “2011 Small and Medium Business Social Business Study,” we su...
Is there a Method to Social Media Madness?
Co-authored by: Sanjeev Aggarwal and Laurie...
Changing Customer Service Channels: The Gap Between Social Media Haves and Have Nots
Co-authored by: Laurie McCabe and Sanjeev Aggarwal, SMB Group, and Brent Leary, CRM Essentials How quickly is social media catching on as an engagement channel for SMB customer service and support? It depends on who you ...
Social Business: Why Having a Plan Matters
Co-authored...
Social Business: Why Having a Plan Matters
Co-authored by: Laurie McCabe and Sanjeev Aggarwal, SMB Group, and Brent Leary, CRM Essentials Good plans shape good decisions. That's why good planning helps to make elusive dreams come true. Lester R. Bittel, The Nine Master Keys of Management This seems to be especially true when it comes t...
Salesforce’s Dimdim Acquisition–Adding to a String of Collaboration Pearls
The SMB Group has followed (and used!) Dimdim, which has provided innovative, easy to use Web conferencing services in a freemium model with very liberal terms of use, for a couple of years. In January, Salesforce.com acquired Dimdim for $31 million. Immediately afte...