Why Size Matters: How Marketing Automation Vendors Define the SMB Market

March 25th, 2015

This is the third post in a blog series discussing key marketing automation trends for SMBs. This series is excerpted from SMB Group’s December 2014 report, SMB Group Perspectives Report: Top Trends in Marketing Automation and How Vendors Are Helping SMBs to … Continue reading

SMB Adoption and Trends in Marketing Automation

March 23rd, 2015

This is the second post in a blog series discussing key marketing automation trends for SMBs. This series is excerpted from SMB Group’s December 2014 report, SMB Group Perspectives Report: Top Trends in Marketing Automation and How Vendors Are Helping SMBs to … Continue reading

Sneak Peek: Infusionsoft’s ICON 2015 Conference for Small Business Marketers

March 20th, 2015

Laurie: Hi, this is Laurie McCabe for SMB Spotlight and today I have the pleasure of speaking with Greg Head. Greg is the CMO, Chief Marketing Officer at Infusionsoft and I’ll be heading out to Infusionsoft’s 2015 ICON conference, which will … Continue reading

“Must-Consider” Marketing Trends for SMBs

March 19th, 2015

This is the first post in a blog series discussing key marketing automation trends for SMBs. This series is excerpted from SMB Group’s December 2014 report, SMB Group Perspectives Report: Top Trends in Marketing Automation and How Vendors Are Helping SMBs to … Continue reading

Discussing 2015 SMB Tech Trends, Part 4: KPIs Trump ROI and TCO as the New “Show Me” Metric

February 2nd, 2015

Recently, I had the pleasure of kicking off the new year as a guest on Act Local Marketing for Small Business with host Kalynn Amadio. Each week, Kalynn shares information and actionable tips to help inspire and motivate small and medium … Continue reading

Discussing 2015 SMB Tech Trends, Part 3: SMBs Reinvent Marketing for the New Buyer Journey

January 29th, 2015

Recently, I had the pleasure of kicking off the new year as a guest on Act Local Marketing for Small Business with host Kalynn Amadio. Each week, Kalynn shares information and actionable tips to help inspire and motivate small and medium … Continue reading

Discussing 2015 SMB Top Tech Trends, Part 2: The Internet of Things (IoT) Comes Into Focus

January 26th, 2015

Recently, I had the pleasure of kicking off the new year as a guest on Act Local Marketing for Small Business with host Kalynn Amadio. Each week, Kalynn shares information and actionable tips to help inspire and motivate small and medium … Continue reading

Discussing 2015 SMB Tech Trends, Part 1: Cloud is the New IT Infrastructure for SMBs

January 22nd, 2015

Recently, I had the pleasure of kicking off the new year as a guest on Act Local Marketing for Small Business with host Kalynn Amadio. Each week, Kalynn shares information and actionable tips to help inspire and motivate small and medium … Continue reading

Slide Show Version! SMB Group’s Top 10 SMB Tech Trends for 2015

January 14th, 2015

(Originally published on the SMB Group website and available here in .pdf format). Here are SMB Group’s Top 10 SMB Technology Trends for 2015 in slide show format!

SMB Mobile Adoption Disrupts Traditional IT Habits and Spending

December 8th, 2014

We just published SMB Group’s 2014 SMB Mobile Solutions Study. The survey, which is our fourth annual study in this area, reveals many interesting findings about  how U.S. SMBs are using mobile solutions in their businesses. For instance, A growing majority … Continue reading