Reduce Effort and Boost Confidence: Infusionsoft’s Goals to Help Small Businesses Improve Sales and Marketing

September 28th, 2015

“A lot of what we are solving for is multi-system chaos. A lot of small businesses start using many, many tools to try to solve a problem. The may say, let me try this tool or let me try that tool, before really slowing down and starting to think about, what am I trying to accomplish in my business? So a big opportunity for us is to translate the years and years of expertise that InfusionSoft has to what we call the small business success method or life cycle marketing.” Continue reading

Inbound for Everyone Everywhere: HubSpot’s Quest

September 10th, 2015

HubSpot continues to do a stellar job in leading the inbound movement, and developing some of the most innovative solutions in this area. Ironically, however, as it grows its portfolio, HubSpot itself now faces some new inbound marketing challenges of its own. Continue reading

How Well Do You Know The Very Small Businesses That You Want to Sell To?

September 1st, 2015

Technology vendors are increasingly targeting very small businesses (VSBs, with 1 to 19 employees) with their solutions, lured by the sheer size of the market and the relatively low penetration of many technology solutions in this sector.
Take the quiz and find out if you know the basics about what makes the 99% tick! Continue reading

SMB Spotlight: Empowering A Billion Women by 2020 Teams Up With Xero

June 15th, 2015

EBW2020 is about empowering a billion women on a global basis worldwide over the next few years, by providing them tools, technology, and resources to empower their success as leaders and as entrepreneurs.
Continue reading

Coming Full Circle: Small Business and the Circular Economy

June 8th, 2015

How can you put the circular economy approach to benefit the environment and your business? See our tips here! Continue reading

Reimagining Business: The Circular Economy

June 4th, 2015

By recycling products, components, untapped resources and materials back into relevant value chains, a circular economy enables economic growth with less wasted resources. It reduces toxic waste in dumps and landfills, and helps address the problem of the increasingly scarce supply and growing costs of raw materials. Continue reading

Mobile Solutions Play a Big Role in Small Businesses

June 1st, 2015

As the mobile-first mentality becomes more pervasive, small businesses will need more guidance to ensure that their strategies for cloud, networking, infrastructure, legacy applications and devices support, enhance and integrate with the mobile solutions they deploy. Continue reading

The Cloud Comes Full Circle: Sage and Salesforce Team Up For Sage Life

May 13th, 2015

The partnership brings together opposite ends of the software universe. It pairs Salesforce, pioneer and poster child for the cloud, with Sage, which has arguably been one of the slowest software vendors to embrace cloud computing. Continue reading

Trends in Small Business Adoption of Mobile Solutions

May 13th, 2015

Mobile technology is revolutionizing how small businesses get things done. Over the last few years, SMB Group has conducted detailed surveys to quantify the impact of mobile in the small business market. Having recently published our 2014 SMB Mobile Solutions … Continue reading

Discussing 2015 SMB Tech Trends, Part 4: KPIs Trump ROI and TCO as the New “Show Me” Metric

February 2nd, 2015

Recently, I had the pleasure of kicking off the new year as a guest on Act Local Marketing for Small Business with host Kalynn Amadio. Each week, Kalynn shares information and actionable tips to help inspire and motivate small and medium … Continue reading