Looking at the Big Picture for SMB Sales and Marketing: revenue + associates

June 27th, 2014

Laurie: Hi, this is Laurie McCabe from the SMB Group. Today I’m talking to Louis Gudema, president of revenue + associates, which helps companies generate more revenue through measureable sales and marketing improvements. So Louis, I’ve known you for a while … Continue reading

Five Things SAP Needs To Do To Make “Simple” Real

June 17th, 2014

There’s probably nothing harder for a business to accomplish than these two things: 1) make the complex simple; and 2) change market perceptions. But, at SAP’s recent SAPPHIRE NOW 2014 user event, SAP CEO Bill McDermott and other SAP executives … Continue reading

Why Vendor Definitions of SMB Size Matter

May 5th, 2014

The SMB “market” actually represents a very diverse, fragmented collection of businesses—from solopreneurs running home-based lifestyle businesses, to mom-and-pop shops, to fast-growth startups, to midmarket firms who’ve been in business 30-plus years—as well many more permutations and combinations. While all sorts … Continue reading

Six Inspirations for Small Businesses From ICON14

April 28th, 2014

Entrepreneurs have always been a rare breed. And, as the U.S. employment rate has improved, the overall rate of business creation has fallen from 0.30 percent in 2012 to 0.28 percent in 2013, according to the annual Kaufman Index of … Continue reading

VerticalResponse: Taking the Guesswork Out of Email Marketing and Social Media for Small Businesses

April 14th, 2014

Laurie: Hi, this is Laurie McCabe from the SMB Group, and today I’m talking to Janine Popick, CEO at VerticalResponse. VerticalResponse helps small businesses grow with email and social marketing tools, and recently Vertical Response introduced a new version of … Continue reading

VerticalResponse: Taking the Guesswork Out of Email Marketing and Social Media for Small Businesses

April 11th, 2014

  Laurie: Hi, this is Laurie McCabe from the SMB Group, and today I’m talking to Janine Popick, CEO at VerticalResponse.  VerticalResponse helps small businesses grow with email and social marketing tools, and recently VerticalResponse introduced a new version of … Continue reading

SAP’s Big Bet on SMBs—With a Fast Growth, Millenial Twist

March 21st, 2014

Earlier this week, I had the opportunity to meet with Kevin Gilroy, SAP’s Senior VP and GM for Global Small and Midsize Enterprise Segment & Indirect Channels to hear about SAP’s plans to go big in the small and medium … Continue reading

Discussing SMB Tech Trends: Part 1, Social Media Marketing and Technology As a Game Changer

January 21st, 2014

Recently, I was a guest on Act Local Marketing for Small Business with host Kalynn Amadio. Each week, Kalynn shares information and actionable tips to help inspire and motivate small and medium businesses (SMBs) reach their business goals.  On this … Continue reading

Discussing SMB Tech Trends: Part 1, Social Media Marketing and Technology As a Game Changer

January 21st, 2014

Recently, I was a guest on Act Local Marketing for Small Business with host Kalynn Amadio. Each week, Kalynn shares information and actionable tips to help inspire and motivate small and medium businesses (SMBs) reach their business goals.  On this … Continue reading

Six Technology Resolutions for a Happier and Healthier SMB New Year

January 14th, 2014

Happy New Year! While we often make personal New Year’s resolutions, I don’t think too many businesses make them. But you can start to change that in 2014 by resolving to make better use of technology to power your business, … Continue reading