Automation and Insight: Intacct’s Focus for Dreamforce 2015

October 5th, 2015

“Organizations need empirical data to make both strategic and tactical decisions. If they can see what’s happening, they can spot opportunities and go after them. Or if all of the sudden there’s a new issue starting to bubble, you’ll see it and you can hone in on it. ” Continue reading

Reduce Effort and Boost Confidence: Infusionsoft’s Goals to Help Small Businesses Improve Sales and Marketing

September 28th, 2015

“A lot of what we are solving for is multi-system chaos. A lot of small businesses start using many, many tools to try to solve a problem. The may say, let me try this tool or let me try that tool, before really slowing down and starting to think about, what am I trying to accomplish in my business? So a big opportunity for us is to translate the years and years of expertise that InfusionSoft has to what we call the small business success method or life cycle marketing.” Continue reading

Vendor Strategies to Help SMBs Capitalize on Marketing Automation

April 14th, 2015

This is the sixth and final post in a blog series discussing key marketing automation trends for SMBs. This series is excerpted from SMB Group’s December 2014 report, SMB Group Perspectives Report: Top Trends in Marketing Automation and How Vendors Are Helping … Continue reading

Choosing a Marketing Automation Solution That Works for Your Business: Vendor Solutions and Pricing

April 7th, 2015

This is the fifth post in a blog series discussing key marketing automation trends for SMBs. This series is excerpted from SMB Group’s December 2014 report, SMB Group Perspectives Report: Top Trends in Marketing Automation and How Vendors Are Helping SMBs to … Continue reading

Why Size Matters: How Marketing Automation Vendors Define the SMB Market

March 25th, 2015

This is the third post in a blog series discussing key marketing automation trends for SMBs. This series is excerpted from SMB Group’s December 2014 report, SMB Group Perspectives Report: Top Trends in Marketing Automation and How Vendors Are Helping SMBs to … Continue reading

SMB Adoption and Trends in Marketing Automation

March 23rd, 2015

This is the second post in a blog series discussing key marketing automation trends for SMBs. This series is excerpted from SMB Group’s December 2014 report, SMB Group Perspectives Report: Top Trends in Marketing Automation and How Vendors Are Helping SMBs to … Continue reading

“Must-Consider” Marketing Trends for SMBs

March 19th, 2015

This is the first post in a blog series discussing key marketing automation trends for SMBs. This series is excerpted from SMB Group’s December 2014 report, SMB Group Perspectives Report: Top Trends in Marketing Automation and How Vendors Are Helping SMBs to … Continue reading

ReachLocal: One Stop Digital Shop for Local Small Business

September 18th, 2014

This video interview was originally posted on SMB Group Spotlight.  Laurie: Hi, this is Laurie McCabe here with SMB Group’s SMB Spotlight. Today I have the pleasure of speaking with Sharon Rowlands, the relatively new CEO of ReachLocal.  Sharon was … Continue reading

Six Inspirations for Small Businesses From ICON14

April 28th, 2014

Entrepreneurs have always been a rare breed. And, as the U.S. employment rate has improved, the overall rate of business creation has fallen from 0.30 percent in 2012 to 0.28 percent in 2013, according to the annual Kaufman Index of … Continue reading

Infusionsoft: Big Dreams for Small Business

April 2nd, 2013

Infusionsoft: Big Dreams for Small Business Last week I attended InfusionCon 2013, Infusionsoft’s annual user event. In case you’re not familiar with Infusionsoft, they provide web-based all-in-one sales, marketing and ecommerce software aimed at “true” small businesses with 25 or … Continue reading