(Originally published on June 9, 2010, in Small Business Computing) What is Hybrid Computing? A hybrid computing platform lets customers connect the packaged small business software applications that they run on their own internal desktops or servers to applications that run in the cloud. As discussed in
Tag: email marketing
Getting in the Social Media Management Game
Social media management for small businesses is a very hot area. A few weeks ago, I posted a blog about social media management solutions available to help small businesses manage their online and social presence more efficiently and effectively. While this is still a very nascent...
Top Trends Most Evident at the 2010 Small Business Technology Summit
Back in the beautiful Live Free or Die state after attending the 2010 Small Business Summit earlier this week. This is a fantastic event coordinated by Ramon Ray and Marian Banker, and held at the Digital Sandbox in the financial district in New York. Wheth...
SAP Aims for SME
I dialed into SAP’s SME (small and medium enterprises) Global Business Update Call a couple of weeks ago. Jeff Stiles, SVP, SME, Volume & Ecosystem Marketing, provided analysts a recap of recent SAP SME highlights, and shared strategic directions for 2010. I’ve been following SAP in the SME market since it acquired TopManage (which later become SAP Business One) in 2002, so I’m always inter...
What is Social Media Management, and Why Should You Care?
(Originally published on March 4, 2010, in Small Business Computing) What is Social Media Management? As described in the column “
What Is Green IT, and Why Should You Care?
(Originally published in Small Business Computing, December 29, 2009) Technology insiders tend to throw around technical terms and business jargon, assuming people outside the industry understand what it all means. By its nature, technology vocabu...
Small Business Has a Big Appetite for Digital and Social Media Marketing
Small business adoption of technology-based solutions rarely keeps pace with the expectations of vendors, analysts and pundits. When it comes adoption of digital marketing and social media tools, however, small business adoption is fast and furious. Recently, we (Hurwitz & Associates) conducted a survey sponsored by email marketing vendor
What Will Social Networking Displace?
Just a couple of years ago, many people were still debating whether digital social networking was just a flash in the pan. With social media growth surging, that that debate is over. People have moved on to try and figure out where social networking is headed—as evidenced when I Googled the “future of social networking” and got 542,000 results. Now of course I didn’t read all of them, but a co...
Will CPAs Bring the Cloud to Earth for SMBs?
Just last week, I blogged about how some IT pundits and vendors are falling into the trap of turning the cloud into yet another confusing and over-hyped industry buzzword, and the need to bring cloud conversations down to earth for small and medium business (SMB) customers. A couple of days after I wrote this post, I had a briefing with Intacct, the American Institute of Certified Public Acco...
Six Signs that It’s Time to Bring Your Cloud Speak Down to Earth
I know its hard to believe, but industry insiders often make and drink too much of their own Kool-Aid! Unfortunately, this seems to be happening all too frequently with cloud computing, the latest in a long line of our industry’s over-hyped buzzwords. Here’s how to tell if you need to come back down earth when communicating about "t...