Top Trends Most Evident at the 2010 Small Business Technology Summit

March 18th, 2010

Back in the beautiful Live Free or Die state after attending the 2010 Small Business Summit earlier this week. This is a fantastic event coordinated by Ramon Ray and Marian Banker, and held at the Digital Sandbox in the financial district … Continue reading

SAP Aims for SME

March 15th, 2010

I dialed into SAP’s SME (small and medium enterprises) Global Business Update Call a couple of weeks ago. Jeff Stiles, SVP, SME, Volume & Ecosystem Marketing, provided analysts a recap of recent SAP SME highlights, and shared strategic directions for … Continue reading

What is Social Media Management, and Why Should You Care?

March 8th, 2010

(Originally published on March 4, 2010, in Small Business Computing) What is Social Media Management? As described in the column “What is Social Networking, and Why Should You Care?” Internet-based social media make it easier for people to listen, interact, … Continue reading

What Is Green IT, and Why Should You Care?

January 4th, 2010

(Originally published in Small Business Computing, December 29, 2009) Technology insiders tend to throw around technical terms and business jargon, assuming people outside the industry understand what it all means. By its nature, technology vocabulary is often confusing and complicated, … Continue reading

Small Business Has a Big Appetite for Digital and Social Media Marketing

November 5th, 2009

Small business adoption of technology-based solutions rarely keeps pace with the expectations of vendors, analysts and pundits. When it comes adoption of digital marketing and social media tools, however, small business adoption is fast and furious. Recently, we (Hurwitz & … Continue reading

What Will Social Networking Displace?

June 3rd, 2009

Just a couple of years ago, many people were still debating whether digital social networking was just a flash in the pan. With social media growth surging, that that debate is over. People have moved on to try and figure … Continue reading

Will CPAs Bring the Cloud to Earth for SMBs?

April 8th, 2009

Just last week, I blogged about how some IT pundits and vendors are falling into the trap of turning the cloud into yet another confusing and over-hyped industry buzzword, and the need to bring cloud conversations down to earth for … Continue reading

Six Signs that It’s Time to Bring Your Cloud Speak Down to Earth

March 30th, 2009

I know its hard to believe, but industry insiders often make and drink too much of their own Kool-Aid! Unfortunately, this seems to be happening all too frequently with cloud computing, the latest in a long line of our industry’s … Continue reading

Demandbase—Can it Turn Your Web Traffic Into Treasure?

February 17th, 2009

Like most analysts, my schedule is usually chockfull of briefings from vendors. Some of these are boring, some are interesting, and once in a blue moon, a vendor comes along with a solution that everyone should know about. Demandbase (www.demandbase.com) … Continue reading

Reading the Top Trends Barometer at the 2009 Small Business Summit

February 4th, 2009

Just got back from Small Business Summit 2009—an awesome event put on by Ramon Ray (www.smallbiztechnology.com) and Marian Banker (www.primestrategies.com ) at the Digital Sandbox in New York City. Turn out for the Summit was terrific, and attendees were treated to … Continue reading