SMB Market
The SMB Group defines the broader SMB market to include commercial companies with 1-2,500 employees. In reality, the “SMB market” is comprised of many smaller, more discrete markets. It looks more like a thumbtack than the traditional triangle that is used to depict it. For instance, 72% of all businesses in the U.S. are home-based businesses, and 27.6% employ fewer than 100 employees.

Source: SMB Group estimates and U.S. Census Bureau Data, World Bank estimates
Size, of course, is only one dimension in understanding SMB technology perspectives and behavior. Other key dimensions include industry focus, geography, years in business, age of owner and other key decision-makers, and attitudes towards technology as a business enabler.
Within the SMB market, SMB Group areas of focus include: Emerging Technologies, Business and Marketing Applications, Collaboration and Productivity Applications, IT Infrastructure Management and Services and Green IT. Read our Top 10 SMB Predictions for 2010 for our views on game-changers in these and other areas of the SMB market.








