Vendor Strategies to Bring Game-Changing Technology Trends to SMBs

Analysts:  Laurie McCabe, Sanjeev Aggarwal                    
April 2014

According to SMB Group research, small and medium businesses (SMBs) increasingly view technology as a means to automate operations and work more efficiently, as well as a vital tool for creating and sustaining a vibrant, growing business.

 But our 2014 SMB Routes to Market Study also shows that for many SMBs, figuring out how different technology solutions can help their businesses is a top challenge. With limited IT resources and business process expertise, SMBs often struggle to determine which technologies can provide significant business value.

With that in mind, SMB Group interviewed nine leading technology vendors—Citrix, Dell, Google, IBM, Intuit, Microsoft, Sage, Salesforce and SAP—to discover their views on the top technology trends and how they are fueling better business outcomes for SMBs. The report also provides data from SMB Group end-user research to analyze how vendor views align with SMB adoption behavior.

Table of Contents:
Section 1: Technology Matters for SMBs
Section 2: How Technology Vendors Define the SMB Market
Section 3: Top Tech Trends for SMBs—SMAC Plus Security and Management
Section 4: SMB Technology Trend Adoption
Section 5: Changes in SMB Technology Expectations and Behavior
Section 6: Summary of Vendors as Technology Catalysts for SMBs
Vendor Discussions:

Citrix
Dell
Google
IBM
Intuit
Microsoft
Sage North America
Salesforce.com
SAP

Number of pages:   52
Number of figures:  12

Price: $5,000 U.S. (for internal use only at your company). Please contact Lisa Lincoln (below) for pricing information for posting and publication to external audiences.

Buy this report now $5,000.00

To order this report, please contact: Lisa Lincoln, Director, Client Services & Business Development 508.734.5658, lisa.lincoln70@smb-gr.com 

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