Want to boost and accelerate awareness and consideration for your solution with more compelling lead generation? You need to demonstrate that you understand the key issues they are dealing with, and give them some benchmarks that they can use to evaluate themselves vs. peers.
Thought Leadership give our clients a 360-degree market research, analysis and promotional solution. They provide you with targeted market intelligence about the market opportunities and trends in a specific market area, tools to help you educate and create thought leadership for your brand. Surveys typically focus on adoption, plans, trends, drivers, inhibitors, business results, benefits, etc. for a particular solution area. SMB Group analysts develop and field surveys, and work your PR and marketing teams to provide:

• Key findings/analysis of survey results for client internal use (product and market strategy). All raw data collected in the survey made available for vendor use.
• SMB Group authored external studies illuminate key market trends and implications, which the client can publish on its Web site, distribute at events, use with media, etc. We can provide this in a traditional white paper format, a short series of articles, or other formats that will work best for your target audience.
• SMB Group analyst discusses the survey findings in their blogs.
• Joint press release to highlight survey results, with SMB Group analysts available for additional insights, quotes, etc., amplifying marketing and thought leadership benefits.
• Podcast/webinar to present and discuss the implications of the survey findings.

Recently completed project examples - Thought Leadership Study
A software vendor focused on very small businesses wanted to stimulate awareness for its expertise and offering in a new solution area. We developed an end-user survey to examine market trends and customer decision drivers and inhibitors in this space, creating papers and Webinars to highlight the findings, validate their understanding of the issues and demonstrate their desire to meet customer needs. Our team also provided an internal use only assessment to help the client better align product functionality and messaging to market requirements and constraints.