SMB Market Monitor Service
This annual retainer service gives you consulting and inquiry access to our analysts’ expertise when and how you need it. Clients receive consulting hours in increments of 5 or 10-hour blocks which you can apply towards inquiries, webinars, consulting, media outreach and other short-term projects. In addition, we take the extra time needed to thoroughly understand your SMB solutions and market approach–and the briefings you provide to us do not count towards your retainer service hours. You can apply the hours retained towards inquiries, webinars, consulting, media outreach and other short-term projects. Some of the strategic and tactical ways that you can use SMB Market Monitor hours include:
- Proactive messaging testing to assess and enhance positioning and messaging for new initiatives, announcements and offerings.
- Feedback on product positioning and market segmentation.
- Insight into competitive strategies, offerings and go-to-market approaches.
- Guidance about and introductions to potential partners that may offer a mutually beneficial relationship.
- Objective analysis of emerging market opportunities and disruptive trends and their impact on the competitive landscape.
- Education and context for press and financial analysts about strategy and offerings.
- Web-site analysis and feedback from SMB market perspective.
- Webinar and/or podcast development and presentation.
Pricing:
- 5-hour service: $5,000.
- 10-hour service: $9,000.
- 20-hour service: $18,000.
