SMB Group market studies help IT product, software and services vendors and IT/Telecom service providers to identify key trends, attitudes and behaviors that shape SMB IT solution decision-making and investments.  Our approach provides you with a cost-effective way to gain the data and insights you need to make well-informed marketing, product development, media and channel decisions to more successfully reach, influence and market to SMB customers. Click on the link(s) below for more information about individual market studies.

2010 SMB Routes to Market Study

Social media and the Internet are dramatically reshaping how small businesses learn about, evaluate and buy technology solutions for their companies. Vendors that understand how this impacts technology solution discovery, consideration and buying behavior will be better positioned to gain share in this large and diverse market. 

The SMB Group Routes to Market Study will identify how SMB and mid-markt businesses discover and gain awareness of technology solutions; the sources that influence them to consider, evaluate and purchase them; the purchasing process; and channels that they buy technology solutions from. More details …

2010 SMB Business, Collaboration and Marketing Applications Study

The lines between business solutions, collaboration and digital marketing are blurring. SMB decision-makers and employees are looking for solutions that not only streamline workflow and business processes, but make information easier to find, share and use; connect with people they need when they need them; and more easily capitalize on the quickly evolving marketing opportunities that digital and social media present. Both well-established and newer vendors are experimenting to see how to best help SMBs meet these goals. Depending on their starting point, vendors are experimenting with different delivery models, marketplaces and integration approaches to give SMBs a more seamless and streamlined way to run, manage and market their businesses.

But what are the new requirements, constraints and considerations that will shape SMB decision making in this increasingly blended solution environment? How will different types of SMBs evaluate, select and purchase new solutions in this area? And how quickly and to what degree are SMBs’ needs in these areas converging? Vendors that understand these dynamics will be better able to develop, frame and target their solutions in the SMB market.  More details …