Services
The SMB group offers a holistic approach to help companies understand the small and medium business (SMB) market. We help our clients develop and implement business strategies, go-to-market plans and value propositions that resonate with end-users and the channel partners that serve them. Our annual services include :
- SMB Market Monitor Retainer Service: This annual retainer service gives you consulting and inquiry access to our analysts’ expertise when and how you need it. Clients receive consulting hours in increments of 5 or 10-hour blocks which you can apply towards inquiries, webinars, consulting, media outreach and other short-term projects. More details…
- SMB Group Introductory Service: If you are developing and selling technology solutions for SMBs, you can gain significant value from the guidance and support of SMB focused industry analysts. This service has been specifically designed to help you meet your business objectives and get more attention for your products and services. More details…
- Strategy and Go-to-Market Planning Session: We provide you with a full or half day strategy session in which we review, assess and make recommendations aimed at helping you accelerate and elevate market awareness, consideration, comprehension, conviction and purchase action for your offerings.
- SMB Market Studies: SMB Group market studies help IT product, software and services vendors and IT/Telecom service providers to identify key trends, attitudes and behaviors that shape SMB IT solution decision-making and investments. Our approach provides you with a cost-effective way to gain the data and insights you need to make well-informed marketing, product development, media and channel decisions to more successfully reach, influence and market to SMB customers. More details …
- Social Media Analyzer Advisory Service: This advisory service will help you to better understand and evaluate social media conversations taking place and to develop a strategy to proactively partipicate and infleunce these conversations. Contact us for more information.
The SMB Group also provides project specific engagements that we scope and price on an individual basis, and include, but are not limited to the offerings below. Depending on the project requirements, we can provide you with deliverables in several formats, including reports, presentations, white papers, guest blogs, e-books, webcasts, podcasts and videos.
- Thought Leadership Studies: Want to boost and accelerate awareness and consideration for your solution with more compelling lead generation? You need to demonstrate that you understand the key issues that your target customers are dealing with, and give them benchmarks that they can use to evaluate themselves versus their peers, and guidance as to how they can improve business performance. More details …
- Customer Benefits Studies: Need to do a better job of persuading prospects that your solution delivers real business value? Customer Benefits studies give our clients a way to showcase current customer success with your solution so that prospects “get it”. These studies go beyond individual case studies to synthesize both customer experiences and quantifiable metrics, highlighting real world business problems and how customers are solving them with your solutions. More details…
- Quantitative Assesment – ROI and TCO Studies: Today, business decision makers—whether small business owners, financial or line-of-business managers—are likely to have the final say in whether or not an SMB invests in a new technology solution. They want solutions that give them rapid return-on-investment (ROI) and affordable total cost of ownership (TCO). More details …
- Case Studies: Our case studies help you frame the picture how a customer recognized a need, and discovered, evaluated, selected and adopted a technology solution that delivered business value. After conducting an in-depth one-on-one interview with the customer, we portray their story in a way that will resonate with similar customers, and validates the outcomes they are getting from the technology solution.
- Competitive and/or Partner Opportunity SWOT Analysis: Having an up-to-date, accurate and detailed view of key competitors is essential to prevent you from having your market position compromised. Likewise, canvassing the playing field for high value partnering and/or acquisition opportunities is vital to growing your business. We provide in-depth SWOT (strength, weakness, opportunity, threat) analysis of key vendors and solution areas, framed within the context of overall market trends to help you avoid competitive traps and capitalize on new relationships before your competitors.