Can IBM Make the Social Business Connection with SMBs–and Does it Need To? | Smb and mid-market business market research | SMB Group

Can IBM Make the Social Business Connection with SMBs–and Does it Need To?

February 4th, 2013

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Pankaj Taneja on February 13, 2013 at 1:31 pm said:

I’ve always wondered about why IBM is missing from mainstream discussions involving Yammer, Chatter, Google Apps, Office 365, Jive etc. My guess would be, IBM is just not putting in the marketing dollars to market social business in the mass market. Though on the surface there is talk about smbs being a target, i wonder if they feel that’s the case at a strategy level.