Sanjeev Aggarwal, Founder and Partner

Sanjeev Aggarwal brings more than 20 years of experience in the technology industry to his role as Partner at SMB Group. He has a breadth of experience spans software, hardware and services solutions for the SMB, mid-markets and fortune 500 companies. At the SMB Group, Sanjeev provides advisory and consulting services focused on cloud computing, managed services, virtualization, storage systems, business and collaboration applications. He covers both the supply and demand side; analyzing data from vendors, end-users and channel perspectives.

Prior to his role at the SMB Group, Aggarwal has held senior positions at analyst and research firms Hurwitz & Associates, as Partner, and AMI-Partners, as Vice President of IT Infrastructure and Unified Communications/collaboration research. Before this, Sanjeev led the SMB research in business applications and IT Infrastructure solutions at Yankee Group. Prior to this Sanjeev held senior marketing and business development positions at Intergraph Corporation, Eurologic Systems, Compaq Computer Corporation and Digital Equipment Corporation where he lead development of business and marketing strategies, competitive analysis and go-to-market initiatives.

Sanjeev is frequently quoted in leading business and trade publications and has been a featured speaker at many industry and vendor events. He holds a M.S. degree in Electrical and Computer Engineering from State University of New York in Buffalo, NY and an M.B.A. in Marketing and Business Strategies from the State University of New York at Buffalo.

Laurie McCabe, Partner

Laurie McCabe brings more than 20 years of experience in the IT industry to her current role as Partner at the SMB Group. Laurie’s expertise in market, channel and competitive analysis helps vendor clients capitalize on shifting market trends, and create successful go-to-market and outcomes. Laurie has built widespread recognition for her capabilities and insights in the small and medium business (SMB) market in several areas, including cloud computing, software-as-service (SaaS), collaboration, business solutions, social networking and managed services.

From 2009 to 2010, Laurie was a Partner at Hurwitz & Associates, where she co-authored Collaboration for Dummies (Wiley Publishing) and led SMB-related projects. Prior to that, Laurie served as Vice President of SMB Insights & Solutions at AMI-Partners for five years. In this role, she directed syndicated research in the business solutions area, and led numerous projects to help clients enter new markets, launch solutions, and elevate brand awareness and consideration in the SMB market. Previously, Laurie was Vice President at Summit Strategies for seven years, where her original research and analysis of the emerging SaaS market earned her broad recognition as a thought leader in this area. Laurie’s nine years at Digital Equipment Corporation, including her last role as Director of Market and Competitive Intelligence, provide her with critical experience from the vendor perspective.

Ms. McCabe is frequently quoted in leading business and trade publications and has been a featured speaker at many industry and vendor events, is a regular contributor to Small Business Computing. She holds a bachelor’s degree in communications and psychology from the University of Delaware, and has completed numerous graduate-level courses in business administration.