Partners and Affiliations

CRM Essentials is a management consulting and advisory firm focused on assisting firms of all sizes develop and implement customer relationship management strategy and processes. We are dedicated to implementing a customer-focused approach that assists companies in identifying, attracting, and retaining highly profitable customers through improved interactions.

Hurwitz & Associates, a strategy consulting, market research and analyst firm that focuses on how technology solutions solve real world customer problems. Hurwitz research concentrates on large enterprise and upper mid-market customer requirements, and disruptive technologies such as Cloud Computing, Service Oriented Architecture and Web 2.0, Service Management, Information Management, and Social and Collaborative Computing. The SMB Group partners with Hurwitz & Associates on selected client engagements that require combined expertise in these areas.

Small Business Computing, one of five content channels on The Internet.com Network, which is comprised of some of the best known and highly acclaimed sites in the technology publishing business. Each month, analyst Laurie McCabe selects a technology term, explains what it means in plain English, and then discusses why it may be important to small businesses.